State of the Blog: Why I’m Blogging During a Pandemic
Mar 19, 2020
We’ve all had our lives profoundly changed, and our priorities sharply altered in a very short period of time. And the speed at which everything is changing is just breathtaking.
Two weeks ago, I sat down to plan my editorial calendar for the spring. My notes are awash in links for cute work dresses, clutches for summer weddings, and closet organizing tips. I was working on a spring capsule collection that I was pretty excited about. But that isn’t reflective of the world we live in right now.
I’ve thought a lot about what blogging in the time of coronavirus looks like. Shopping has understandably taken a backseat to our new priorities. It’s inevitable that sales will be light, revenue will drop, and my income will suffer. But with so much going on in the world, I’ve decided to stay focused on what is best about this blog, the community.
I write Capitol Hill Style for an incredible community of women, and I intend to keep this little corner of the Internet as normal as possible. There will be posts about fashion and skincare and cocktails and whatever feels relevant to my life right now. Because in a time of deep uncertainty, it’s oddly comforting to discuss whether or not anyone actually hems her leggings.* And we all need a bit of levity right now.
With love, Abra
*The answer is yes, but only because Lululemon offers complimentary tailoring.