Saw It On Social: Flamingo Razors

Every new brand talks about how it’s here to revolutionize, disrupt, or upend its industry.  Even when the industry in question is dishware, bed sheets, shampoo, or luggage, these startups want you to believe in their game changing powers.  And they’re willing to spend a boatload of money on social media advertising to make sure the world knows just how revolutionary they are.

That’s how it was with Billie.  Last year, I wrote an SioS about the razor brand that infected my feeds like a virus.  I was happy with the razor.  Not wow’ed, but happy.  The shave was smooth, the skin was moisturized, all was well.

But after a few weeks, the replacement blades Billie was auto-shipping to me each month started to pile up.  I paused the shipments.  The pile still grew.  I decreased their frequency.  The pile plateaued, but did not shrink.  Eventually, I cancelled the shipments altogether.  I simply don’t shave often enough to need a fresh blade every two weeks.

Then, the sticky gum that affixes the magnetic pedestal to my shower wall gave up the fight.  The razor fell with a crash, but Billie had kindly sent a second set of sticky gum in the original shipment.  If only I could remember where I stored it.

Unable to reattach the pedestal to the wall, my pretty coral Billie razor was relegated to the side of the tub, the home of so many razors of yore.  But storing the Billie, with its thick moisturizing strip, on the side of the tub proved disastrous.  The razor became coated in slime.  The slime hardened, gluing the razor to the tub.  Freeing it cracked the handle and sliced open my finger.

That was it, Billie and I were done.  Which brings us to our SioS post for today: Flamingo Razors.

When I wrote about Billie back in July, several of you mentioned that you liked the Flamingo razors a bit better.  So I decided to give that brand a try as a replacement.

The Flamingo brand touts the smooth movement of its German-engineered flexible hinge.  The razor also boasts a five-blade cartridge, and has a hydrating aloe strip.

The razor feels heavy in the hand and well-made.  When you use it, the razor-head bends just as effortlessly as advertised.  And the raised grip on the razor gives you more control when the handle is soapy and wet.

For me, the Flamingo fixes everything that was ‘meh’ about the Billie.  The aloe strip is moisturizing without being slimy or gooey.  The razors and blades can be purchased at Target, so I can re-stock easily when I need to and don’t need to rely on auto-ship.  And  the razor is affixed to the wall by a plastic mount with a suction cup on the back, so I never need to worry about being unable to reattach it should it fall down.

But beyond fixing Billie’s faults, the hinge on the blade is fantastic.  Yesterday, I jerked my hand while shaving and I was sure that I’d cut myself.  Even with a brand new blade, I didn’t have so much as a nick.  And my kneeshave never had such a smooth and perfect shave in a single pass.

Bottom line: Flamingo is a quality razor with an innovative design.  After trying both razors, it feels like Flamingo understands how women live, not just how to create a social media ad campaign that will convince them to buy.

They get that I need to be able to pick up new blades at the store near my house, not let them pile up under my sink.  They get that I won’t always remember to put my razor back on the stand.  And they understand that when I do, I need to be able to reattach it to the wall without any special adhesives.  And Flamingo’s flexible hinge is actually pretty bomb.

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