Discuss: An Update on J.Crew and 000
Jul 11, 2014
Our discussion post on J.Crew’s decision to create a size 000 got some coverage this week. On Wednesday, my friend Virginia texted me at 5:20AM PDT to tell me that it was mentioned on “The Today Show.” From there, it made the rounds to The Daily Mail, Refinery29 and other spots near and far.
My favorite response came from Kelly Faircloth at Jezebel who views “vanity sizing” through the lens of a plus-size woman. She makes some interesting points, and I agree with her that creating consistency in sizing from retailer-to-retailer would be amazing.
Needless to say, it was a bit of an exciting week for me, and I wanted to say thank you to everyone who shared my post on Facebook, Twitter and Redditt.
As you might imagine, the media response to my post led to an e-mail from the executive suite at J.Crew. I thought it only fair to post it.
Hope you are well. Saw your post from 6/27 and wanted to clarify the main point behind introduction of size 000 – unfortunately, it continues to be both misunderstood and misreported by various sources.
As background– we extended additional sizing to accommodate customer demand primarily coming from our Hong Kong/ Asia market. This has nothing to do with vanity sizing and accounts for the smallest percentage of our overall sizing assortment. We also offer size 16, petites, tall, size 5 and 12 shoe sizes as well as special swim sizes (long and short torsos, D-cup, etc) also introduced based on demand.
Please let me know if you have any questions or if I can help clarify any other points!
So the company line is that 000 only exists thanks to the Hong Kong market. While it’s certainly a business imperative to be able to sell clothing to the growing Chinese middle class, I’m hardly satisfied with the response.
If a retailer’s size guide says that I’m a size six by my measurements, but I haven’t purchased anything larger than a size 2 in years, there is a problem with the sizing. Perhaps it’s not intentional. But is a size guide that is a fair and honest representation of the brand’s sizing practices too much to ask for?
Also, if they were offering sizes based solely on demand, where are the plus-sizes? But, I digress…
I responded to Heather McAuliffe’s e-mail sharing with her some of the concerns y’all laid out in the comments re: quality, sizing, price and style. That e-mail hasn’t received a response yet. I’m hoping it will since the young, middle-income, professional women who read this blog are J.Crew’s customer base.
Thank you again for sharing my post, I’ll let you know if I hear back from J.Crew about why my cashmere sweaters have more pills than Glaxo Smith Kline, or why six different readers have sent me pictures of brand new t-shirts with huge holes in the underarm area.