This week, Apple aficionados waited with bated breath for the announcements to come out of the company’s Worldwide Developers Conference. In past years, the announcement of a new product (iPhone, iPad, etc.) has created a frenzy. People wait in line for hours, and sometimes days, to be one of the first to see, touch and feel the product. And Apple-philes aren’t the only people who go a bit cuckoo for new technology.
The Google Glass has been generating more buzz than a swarm of Africanized honey bees. A few days ago, I was walking through Farragut North when I spotted a man wearing one. The way the other commuters were staring at him, some were literally tripping over themselves to get a better look.
All of this got me thinking about the difference between consumers who are “early adopters” and those who are happy to wait awhile and buy new-ish things.
I’ve never been so excited about a product that I would wait in line for more than 30-minutes to buy it. I’ve never sat outside overnight to be the first one to see a newly released movie. And I don’t foresee that changing. The way I see it, the movie will still be out next weekend, and I can order the gadget later or pick up that limited edition dress on eBay tomorrow.
What about you, have you ever waited in line to buy a product first or to buy something that was limited edition? If so, what was it, and how long did you wait?