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The Find: The AYR Sale

Aug 25, 2026

When someone tells you that they bought a $145 long sleeve t-shirt, it’s perfectly acceptable to wonder if they’ve recently suffered a head injury. After all, the Internet is awash in inexpensive t-shirts of all kinds. But if I told you that these t-shirts sell out every time they restock, sometimes within hours, would you wonder if there was more to it?

That was how I ended up with two AYR striped t-shirts. The first one I bought because I was sure I couldn’t love a long sleeve tee enough to justify spending $145 on it. The second one I bought because I was wrong.

Halfway between a t-shirt and a sweatshirt lives this AYR Early Mornings Tee. The hem is a little longer. The sleeves are a little longer. And the ribbed collar and cuffs just make it feel perfectly relaxed. I bring up the gloriousness of this tee, because AYR is currently offering 20% off two or more tees, and they’re (unsurprisingly) selling out.

If this style isn’t your first pick, I also recommend the short sleeve Supercool tee with a sculptural cut and the Breton-inspired Divers tee, which looks like it just stepped off a beach in Nice. All of the tees are sublime. Wash on cold, lay flat to dry — 100% cotton is unforgiving.

{this post contains affiliate links that may generate commission for the author}

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  1. amy says:

    Well now I have to have a $145 long sleeve tee. 🙂 How is sizing?

  2. Lexi says:

    Wasn’t sure about AYR until I bought their High Hopes pant, and they are so good! Will check out tees.

  3. Anna says:

    Have you tried any AYR jeans? I’m tempted by the Secret Sauce cut, but with nowhere to try on in person I’m hesitant to pull the trigger. (At 6 feet, inseam is everything!)

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