There are years that ask questions and years that answer. // Zora Neale Hurston
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Last night, my husband and I watched Fake Famous. In the documentary, a team of social media experts try to create an influencer by buying followers, setting up photo shoots, and faking engagement.
Some found the documentary incredibly entertaining. Some have said that the documentary mocks influencers without really understanding them. And I agree with some of that, but the documentary does bring up valid points.
When social media looted and pillaged blogs, influencers became overnight sensations. If you were willing to document every minute of your life, wear the clothes sponsors pay for, spend your time promoting others and yourself, and work practically every minute of every day creating a life that other people want to watch, you could be famous.
When I finished law school, I had an agent telling me that I could be really famous if I would just play the game. Take the photos. Go on the trips. Share, share, share. And I tried it for all of 10-minutes before I realized that it wasn’t for me.
My life isn’t perfect. I spend most of my day in business suits that other women don’t need for work. I come home, cook dinner in my leggings (or pajamas depending on the day). I watch Netflix. I play with my dogs. Maybe I get in a workout, dye my hair, or paint my nails.
This is not a glamorous life. It’s mine and I’m proud of it. I can’t share my work day, because I work in law and for the government, and much of what I do is private. My husband doesn’t want to be an Instagram husband or an extra in my nightly Reel. And frankly, I don’t need one more thing to do in between work, blog, newsletter, family, husband, and self.
I like following influencers online. But I’ve never liked following those who sell their lives as aspirational. The ones I like talk about their real lives and are just busy being themselves. So the idea that becoming ‘fake famous’ should be anyone’s goal isn’t something that appeals to me.
If that makes me a bad influencer, so be it.