The company is everywhere, but can Glossier live up to they hype?
Four years ago, a PR rep sent me two masks from a new makeup line called Glossier. The company was absolutely everywhere at the time. Every blogger, every celeb, every magazine was yelling from a mountaintop about the glories of Glossier. So imagine my disappointment when the masks were just meh.
That experience soured me on Glossier. How much of the buzz around this buzzworthy brand was just hype? How much was that pretty packaging made for cute Instagrams? How much was that “influencers” were just a little too happy for the sponsored posts?
But after too many Instagram ads to count, I decided to give the brand a second chance. Here are the results.
I ordered five products from Glossier, some were awesome, some were meh. Let’s discuss each in turn.
Boy Brow. I fill in my brows every day because it’s the perfect way to frame your face. I typically use this NYX $10 brow pencil, and it works great. But holy mother, ladies, Boy Brow works even better.
Boy Brow ($15) gives you a slightly thicker, but somehow more natural looking brow. The waxy consistency holds your brows in place and doesn’t flake off. A little dab will do you, but I have a feeling the tiny (and I mean teeny) tube will not last very long. This is a must try product.
Balm Dot Com. People rave about Glossier’s tinted and scented lip balms, but I was non-plussed. The consistency of the cherry product was thick, kind of grainy, and didn’t spread well. As for the color, the model photos all show these gorgeous sheer hues. Complete bull. Even after warming the product up so it would spread without a trowel, my lips looked like I’d been eating a cherry Blow Pop. Not exactly what I was going for.
Wowder. Even though I’m 35, and have pores, and Vogue says I shouldn’t, I still wear powder every day. So I know a good powder when I see one, and Glossier’s Wowder is a great one.
Wowder ($22) makes a lot of claims. It’s not chalky, not cakey, won’t settle into fine lines, or look powdery. Uh-huh, heard it all before. But this product actually delivers. This is the powder for women who are not supposed to wear powder. And unlike translucent powder, which doesn’t hide anything, this product has just enough pigment in it to make skin look flawless.
You can buy the Wowder and Wowder brush ($20) together, but I don’t think the brush is a necessity. It’s soft, a good quality, and does pick up just the right amount of product. But I still prefer a wider, fluffier brush, like this e.l.f brush. But no matter which brush you use, Wowder is a must try.
Milk Jelly Cleanser. I go back and forth on this cleanser. It has its uses, but it’s not perfect. If you struggle with dry skin, the Milk Jelly Cleanser ($18) is worth a try. If you are one of those people who never gets all the makeup off, it’s worth a try. Your mileage may vary depending on your needs, but it’s worth a shot.
Haloscope. Highlighting and contouring are still makeup buzzwords five years after the Kardashians taught women to paint lines on our faces. Haloscope ($22) is Glossier’s answer to the perfect highlighter. The effect is shimmery, dewy, and hydrating, but it’s also not for me.
The product does everything it promises. But my skin is so damaged from years of acne that the ethereal pink shimmer and creamy consistency just drew attention to things I didn’t want attention drawn to. If you’re looking for a highlighter, and you have pretty good skin, this one will look amazing. It just wasn’t amazing for me.
All products featured on Saw It On Social were bought and paid for with my own money. Freebies are not asked for, nor accepted. The whole point is to determine whether I would spend my money on the product again, something that requires buying it in the first place.
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