Recently, I emptied the contents of my makeup bag and made some hard decisions. Which products did I love? Which could I live without? Which should I be spending less on? While the first two questions were tough to answer, the third was easy.
Not all eyeshadows are created equal, but most are damn close. While I love the Naked Eyeshadow palettes as much as the next blogger, $54 for eyeshadow is just unseemly. If you’re looking to save money on makeup, eyeshadow is a great place to start.
To test a cheaper shadow for quality, apply a bit to the back of your hand. How much do you have to apply to get the color you’re looking for? Good shadows are richly hued enough that it doesn’t take much. Then, run your finger over the color, does it feather or flake easily? Good shadows don’t fall off easily. So who do I think makes the best affordable shadows?
The e.l.f. Countering Clay Eyeshadows ($6) are a great buy. The colors are rich and vibrant. With the right primer, they last all day. And they blend beautifully.
My favorite color combination is Smoked to Perfection. It’s the perfect mix of grey, purple and mauve. Apply it lightly for day or layer it on for evening. I wear it with my Bobbi Brown gel liner in violet ink, and the best mascara ever, Armani Eyes to Kill.
Do you have a favorite inexpensive shadow, or one to stay away from? Leave your thoughts in the comments.