+ BPGP, + Hairstyles

BPGP: LiQWd Volumizing Catalyst

Several years ago, I heard about an amazing product called LiQWd Volumizing Catalyst ($22).  I wanted to purchase some, but it was only for sale via a website that struck me as more than a bit sketchy.  So despite my love of big hair–it’s more like an obsession, really–I had to take a pass.

Then, last month, my Birchbox arrived and inside was a trial size of the volumizing catalyst.  Once I had completed my happy dance, I jumped in the shower to wash my hair.  I mentioned it was an obsession, didn’t I?

I am a firm believer that when it comes to body building of the follicular kind, sprays, gels and creams are all terrible impostors.  The only products that have ever worked for me are frothy mousses.  Until now.

I was fully prepared to be horribly disappointed by LiQWd.  So imagine my surprise when it actually worked as well as my go to mousse (Pantene Pro-V Fine Hair Triple Action $4).  

Not better, mind you, as well.  

This would not have been enough to convince me to switch, except for one thing: the LiQWd spray isn’t drying like my mousse is.  In fact, I think my hair is actually smoother, softer and less damaged since I started using it.  And I certainly notice fewer flyaways.

Like any true volume addict (okay, maybe it’s an addiction more than an obsession), I tried mixing the LiQWd with the mousse.  After all two products are better than one, right?  

Sadly, not so much.  In fact, the two times I tried this, I think my hair actually looked a bit weighed down.  Kind of the opposite of what I was looking for.

LiQWd Volumizing Catalyst forced me to abandon one of my most deeply held beauty beliefs, that only mousse could raise my roots.  The spray is light, moisturizing and gives me moderate lift.  Sure, it’s not the giant Texas pageant hair that I was going for, but I’ll take it.

P.S. If you still haven’t joined Birchbox, I highly recommend that you take the plunge.  Sure, not all the samples they send are winners, but I get enough good things to make it worth the $10 per month.  Plus, they make great gifts for college students and younger relatives esp. now that they have Birchbox for Men.  

Want to join?  They put you on a waiting list until the next month, due to the way they do their ordering, but you can subscribe by clicking here.



  1. saramel says:

    Did you see the latest Allure magazine's recommendation for Kevin Murphy Full Again Thickening Lotion? I can't wait to try it, it's supposedly the latest tech breakthrough that uses rayon to add volume.

    November 30, -0001/Reply
  2. Lindsey says:

    I have medium-long thick, straight hair and as my hair gets longer it seems to get weighed down so quickly (like the day after I wash it). I've never tried using a mousse before because I've always sort of had this preconceived notion that it's only for people with curly hair.

    I should also mention that 90% of the time I end up letting my hair air dry, but realizing that it does look so much better when I blow dry it, I've been trying to make more of an effort to do that. My point is, that I'm pretty low maintenance when it comes to products. Any suggestions?

    October 2, 2012/Reply
  3. CH says:

    I wish I'd gotten this in my Birchbox. Instead, I got glitter nail polish. Boo.

    October 2, 2012/Reply
  4. HM says:

    My last box was a huge disappointment.

    October 2, 2012/Reply
  5. Nancy M. says:

    Completely agree about it being a great gift for younger relatives. My younger cousin was so happy to get a 3 month subscription to Birchbox for her birthday.

    October 2, 2012/Reply
  6. Natalie says:

    I think Birchbox is probably the most fun you can have for $10, even though I am a little sad I didn't get LiQWd in mine. My favorite hair products from Birchbox were definitely the amika Obliphica Nourishing Mask and Miss Jessie's® Original Quick Curls!

    October 2, 2012/Reply
  7. LB says:

    I also got this in my Birchbox this month and, although I have fine and relatively flat hair, this product did absolutely nothing to add volume. I'll stick to mousse!

    October 2, 2012/Reply
  8. danii says:

    i keep trying to sign up for birchbox, but I'm never picked for a subscription! sad panda.

    booo 🙁

    October 3, 2012/Reply