Late last week, we had a discussion on Instagram about influencer marketing. And one of the topics that came up is when you open up your Instagram Stories, and every other influencer you follow is hawking the same product, on the same day, using the same phrases, with or without proper sponsorships disclosures.
How can you know whether that product is really a “game-changer” or a “must-have”? How can you trust that the puffy language and glowing recommendation is based on more than the check clearing? How can you separate the wheat from the chaff on social media?
This exact issue is why Saw It On Social was created. A review of a viral product that isn’t gifted or sponsored. And this week’s subject is Ritual Vitamins.
Ritual is a vitamin company. Their about page uses all the startup buzzwords — reimagined, challenged, commitment, mission, transparency. So let’s skip the viral puffery and get down to the actual product, because just once, I’d like to hear a company skip the fluffy jargon and say, “the product works well enough you won’t regret spending the money,” and leave it at that.
I’ve purchased a lot of multi-vitamins in my life, but I’ve never really understood what they’re made of or why. So one of the things I like about Ritual is that they take the time to explain the internal research behind which vitamins and minerals they include and at what levels.
Further, this vitamin is the first one I’ve ever seen tell me not just what minerals and vitamins are in the mix, but what stabilizers and binders are used and where they are sourced from. As someone who has had terrible allergic reactions to generic drugs due to binding agents, I was impressed by this level of information.
Obviously, I have a law degree, not a science degree. I can’t speak to the quality of Ritual’s studies or research beyond just being grateful by the depth and transparency of what they provide. I can’t provide any informed opinions about the delayed-release capsule or the efficacy of the ingredient mix. I can only tell you what I liked about these vitamins from the perspective of a regular consumer, comparing them to other vitamins I’ve taken.
Recently, I started taking prenatal vitamins, and it sucked. The vitamins my doctor prescribed were so large that I had to break them in half to get them down without gagging. And the taste, dear Lord. I know you’re supposed to take vitamins with water, but Dr. Pepper was the only thing that could mask the flavor.
I switched to a gummy vitamin. I thought that would be the cure. But they were grainy and tasted bad, and worse, now I had to take four every day instead of two. I went to another pill, it upset my stomach. I tried a chewable tablet, it made my teeth sensitive. So here I was, stuck in a situation where I needed to take a multi-vitamin, and everyone I tried was a tremendously unpleasant experience.
So I set aside my general skepticism about aggressively marketed, social media friendly companies, and tried Ritual. And it is a much more pleasant experience.
The pills aren’t so big they make me gag. They have a citrus flavor that has a pleasant taste and smell. They don’t upset my stomach. And I don’t dread taking them. That is a serious improvement.
It is enough of an improvement that I am willing to shell out the $30 every month to keep them auto-delivery. It is enough that I would recommend that anyone who is in the market for a multi-vitamin talk to their doctor about taking this one, as they have many different formulas to choose from. And it is enough, that I bought my husband a bottle.
Bottom Line. I like these vitamins enough to keep taking them without complaint or dread even though I could buy a cheaper option at the store, because I tried most of those, and like these better.
Like all Saw It On Social products, no gifts or sponsorships were solicited or accepted. There are no affiliate links in this post. This is not in anyway an ad. It is an actual review of my actual experience, written by me alone, about a product I purchased with my own money.