Saw It On Social: Cuup Bras
Dec 3, 2020
Last year, Third Love, the maker of my top-choice bra, was embroiled in a workplace controversy. Dozens of employees told Vox that while the company billed itself as a feminist professional haven, the reality was very different. Women who worked for the company detailed a culture of bullying by the male co-CEO, who was also the founder’s husband, and a lack of solid HR policies to protect employees or improve the work environment.
The company never responded to the Vox article, nor publicly acknowledged the employees’ claims. This outright refusal to respond, after portraying itself as a feminist brand, upset me a great deal. To essentially pull a Trump-style denial by deeming the concerns unworthy of the company’s precious time, infuriated me. So suddenly, I was on the hunt for a new favorite bra.
And what a hunt it has been. So plentiful have my Google searches been that the Algorithms That Be started showing me innumerable ads for new, disruptive bra manufacturers. Among them, Cuup.
The classic Cuup bras are made with a sheer mesh material. And it’s a very sexy look to take a regular bra and make it in a sheer mesh material. It takes your every day bra up a notch.
Unfortunately, as comfortable as this bra was and as great as it looks, it’s not for me. One of the primary functions of a bra is to prevent your nipples from being visible through your work clothes, and the mesh did a poor job of that.
So what’s a girl to do?
In this case, I ordered their Scoop bra, which comes in a more traditional bra material. The wider straps were very comfortable, no drooping. I also liked that the bra gave me the lift of a racerback style without being a racerback. So this is a strong contender for my every day bra.
Cuup sizes run 30-38, A-H. It’s by no means the most generous size range in the industry, but it’s decent. They also offer a handful of nude-to-you shades, but not as wide a range as others.
Frankly, I liked both bras, even if the mesh wasn’t a good choice for my needs. But I wasn’t wow’ed by either of them. And for $68 per bra, I was hoping for a little more, which just tells you what great marketing can do for a product.
Like all Saw It On Social posts these bras were purchased with my own money. No gifts or sponsorships are solicited or accepted. If you have a product you would like to see reviewed in this space, leave it in the comments.