+ Saw It On Social

I Saw It On Social: Third Love Lingerie

There you are, scrolling through Facebook, when a promoted product catches your eye.  It looks interesting, like something you might use.  The splashy video, the bright photos, this could be exactly what you’re looking for!  But do you buy it?  After all, this is Facebook.  Any company with two nickels to rub together can buy an ad on social.  That’s where I come in.  I buy the hot products on social media so you don’t have to, and answer the question, “Do they really do what they claim?”

Meet I Saw It On Social.

Third Love lingerie has ads on every.single.social.platform.  They’re on Facebook, Instagram, and Pinterest.  They claim that they’re here to save us from Victoria’s Secret, with a more comfortable, better-fitting bra.  Frankly, I was skeptical.  I’ve heard this elevator pitch before.  But Third Love does something most other bra retailer don’t, they let you try their product before you buy it.

I was intrigued by their Fit Finder quiz which goes beyond band and cup size to ask how your breasts are situated on your body, and what fit problems you’ve had in the past.  This was extremely helpful since my breasts sit wide on my rib cage, an issue Third Love calls East-West.  It can make it difficult to find a bra that doesn’t gape.  So it was fantastic to finally have a bra-maker acknowledge this issue.


To try the bras before you buy them, you choose three from their collection and send back the ones you don’t want.  I chose their classic t-shirt bra, their lace balconet bra, and their very cool lace-racerback bra.  I ended up loving the lace-racerback, which has smooth cups and the coolest, sexiest open back.  The lace balconet is comfortable, but lace cups aren’t a good complement to my wardrobe  So I would skip that next time.  But my favorite bra turned out to be the very basic t-shirt bra.

The t-shirt bra has pleated straps, so they don’t dig into your shoulders.  The cups are made of memory foam, so they’re seriously comfortable.  And unlike most bras, the underwire isn’t made of nickel, so it doesn’t poke and jab.  I wore this bra when I traveled to London, and I had it on for almost 30-hours on the day we arrive.  It didn’t pinch or hurt at all.  If that isn’t a ringing endorsement, I don’t know what is.

The Third Love “nude” bras come in a selection of flesh-toned colors.  They also run in sizes A-G, as well as half-sizes.  This was great for me because I’m almost a C-cup, so B-and-a-half is my perfect size.

As I mentioned above this is not in any way shape or form a sponsored post.  I bought the product, tried the product, and was naturally converted to the product.  (I just received my second set of bras yesterday.)  I think these bras are fantastic, though a tad pricey at $68 per bra.  But if you’ve been seeing them non-stop in your social feed or blogroll, know that they do actually live up to the hype.




  1. Sam says:

    I recently discovered the brand Lively who has also designed bras for those of us in between sizes/styles. Not as fancy (or as expensive) as Third Love but very comfortable and still stylish.

    April 27, 2017/Reply
    • Para says:

      Love this new feature! Can you update us on how long they hold up vs your previous fav bra brands?

      May 13, 2017/Reply
      • Belle says:

        I haven’t owned them very long, but even with machine washing, so far, so good.

        May 13, 2017/Reply
  2. B says:

    A couple of my friends swear by Third Love and I wanted to love these bras so hard. I’m a 36E/F, and I found the band simply had no support. I loved their try it free policy and I’m a big fan of the company even though the bra didn’t work.

    April 27, 2017/Reply
  3. Rory says:

    I saw one of their ads and it said something along the lines of “we guarantee we have your size.” LOL. Trust me, you do not have my size.

    April 27, 2017/Reply
    • Pompom says:

      Ha! Same.

      April 27, 2017/Reply
  4. Ashley says:

    Love this feature!! I’ve seen/heard many ads for Third Love and was wondering if they are actually good. Thanks for writing this review! I’m not sure I’m ready to fork over $68/ea but do like the business model that they’ve come up with. Try before you buy is great!

    April 27, 2017/Reply
  5. Anna says:

    Speaking of social media ads. Have you seen ads pop up for Rita and Phil custom pencil skirts? The idea sounds intriguing and they aren’t crazy expensive.

    April 27, 2017/Reply
    • LL2328 says:

      YES! I’m so intrigued and really want to try but it seems too good to be true…

      April 27, 2017/Reply
    • Belle says:

      I haven’t heard of this. I’ll look them up.

      April 27, 2017/Reply
  6. Yael @ Nosherium says:

    One of my friends used to work for them, and has great things to say about the design process. They hope to eventually roll out large cup sizes, so my 30Hs and I are holding out hope. I love the concepts, and $68 is less than I spend on my bras at the moment.

    April 27, 2017/Reply
  7. SLG says:

    Belle, this reminds me how much I love the fact that you so rarely do sponsored posts. I love knowing it’s your honest opinion, uncolored by free stuff or getting kickbacks.

    I heard someone else say the t-shirt bra didn’t have enough coverage, as in it left her with the ever-feared “headlights” visible-nipple issue. (My coworkers and I used to call it “smuggling peas.” 🙂 ) Did you think it gave enough coverage to wear confidently under a thin or drapey shirt?

    April 27, 2017/Reply
    • e says:

      I want to second this! I trust your reviews more than most.

      April 27, 2017/Reply
      • sally says:

        Yes! Just chiming in that yours are basically the only reviews I trust.

        April 27, 2017/Reply
    • Belle says:

      I did, but if it were a thing that concerns you, I would recommend trying the push-up version. It’s a mild-moderate push-up with more padding in the cups, but everything else is the same. I bought one of those in my second shipment.

      April 27, 2017/Reply
  8. V says:

    I love this concept for an ongoing series of posts. Bravo, Belle, for keeping this blog so fresh and relevant. It has been a daily must-read for me for several years, and the past few months have been particularly excellent. Keep up the great work and thank you!

    April 27, 2017/Reply
  9. Sarah says:

    I love their bras! I am a 36DD and they keep me in place, are comfortable, and the lace options are all show-stoppers. They semi-regularly offer $20 off, so that is when I try to buy, vs the full price option. Looking forward to more of this type of post!

    April 27, 2017/Reply
  10. Keilexandra says:

    I’ve heard that Third Love is great if they carry your size, but unfortunately they don’t serve small-busted customers either. The basic t-shirt bra isn’t offered in either 32A or my sister size 30B.

    April 27, 2017/Reply
  11. Kelsey says:

    I’m a total convert. I tried Third Love about a year ago, and now I only buy bras from them.

    Also, this segment is brilliant. I’m so excited for future posts like this.

    April 27, 2017/Reply
  12. Christine says:

    Thanks for the review! I’ve been dying to try out Third Love but didn’t want to pull the plug since my size isn’t available for try-before-you-buy yet. I’m glad you’ve had such a good experience with yours!

    April 27, 2017/Reply
  13. Kelly says:

    Love the theme of this post- thank you for reviewing this product! I’ve been so curious but didn’t want to order online and risk them being terrible. Thanks Belle!!

    April 27, 2017/Reply
  14. Cindy says:

    i had high hopes for Third Love, but the basic t-shirt bra was either too big or too small for me. If the cups fit, it was too tight around the ribcage and the shoulder straps were too tight. And I’m only 5’4″, so not sure what was going on there. But it definitely would have protected against “smuggling peas.” (love that!)

    April 27, 2017/Reply
  15. Crystal says:

    Thanks for the new feature! I love it.

    Would you consider doing a Rodan + Fields review? I have two sort-of friends who swear by it, but… I’m skeptical. But I feel like I’m at an age (34) where I need to be doing more than some variant of cleansing and moisturizing.

    May 8, 2017/Reply
  16. Eva Birch says:

    Thanks for sharing an honest review!! I love beautiful lingerie, lingerie shopping is my favourite type of shopping. Once you find that perfect range you tend to stick with it, though I do like seeing what new brands out there. I shop mainly online now as the choice is so vast compared to department stores. One of the online stores I buy from has some excellent fitting types which really help guide you. https://www.knickerlocker.com/category/3331/lingerie

    May 20, 2017/Reply