While I enjoy a good craft cocktail, I’m not a regular drinker of wine.  Why?  Sugar.  So when a friend mentioned that aperitifs had less sugar and less alcohol-by-volume, I Googled it.  And that decision flooded my Instagram, Facebook and Pinterest feeds with ads for Haus. The Algorithm Powers That Be work harder than Kris […]

Last year, Third Love, the maker of my top-choice bra, was embroiled in a workplace controversy.  Dozens of employees told Vox that while the company billed itself as a feminist professional haven, the reality was very different.  Women who worked for the company detailed a culture of bullying by the male co-CEO, who was also […]

If you follow me on Instagram or read the #BreakThings newsletter, you know that Kyle and I were diagnosed with COVID-19 last week.  We caught it while dining in one of those plastic igloos that have popped up on sidewalks and patios all over the city.  If you were thinking that dining in one might […]

Dudley Stephens fleece tops were the most requested SIOS that I think I’ve ever had.  Their social media advertising blitz and influencer sponsored posts had dozens of women, including myself, asking if this was the time to buy a fleece turtleneck.  Ask, and you shall receive.  Here is your Dudley Stephens SIOS.

Talking about weight and body image isn’t easy for anyone.  My body image struggles are not the same as your struggles, just as your struggles may not be the same as those of you sister, your best friend, etc..  Conversations about weight and body image are very personal, every woman has a weight/size/level of fitness […]

With the world going casual in a big way, it isn’t surprising that Fabletics, the activewear subscription brand that launched to great fanfare in 2013, upped its advertising spend.  Every other Hulu ad is Fabletics.  My Instagram feed is awash in Fabletics.  And several of you have DM’ed to ask if I’ve tried Fabletics. So […]

With the ongoing pandemic, many of us are searching for ways to get salon quality beauty services at home.  When it comes to nails, my feed was flooded with ads for the Olive & June nail kit.  But does it live up to the social media hype?

The whole premise behind Saw It On Social is that you can’t trust social media hype.  Any brand can buy their way into a few dozen glowing influencer reviews.  You need a review from someone who is picky, who cares about where she puts her money, and who will be brutally honest about whether something […]

Earlier this week, I asked followers of my Facebook page to tell me what SioS posts they wanted to see.  And the votes came in hard for Summersalt Swimsuits, which is an easy post because I’ve already purchased one, spending my own money.  So let’s chat about the hottest swimwear brand in your social media […]